Yarona - the brand

Introducing Yarona™, the official name of Rustenburg’s public transport system that will be in operation in 2016. It’s the chosen name of Rustenburg’s rapid transport service and will appear on all the buses, stations and bus stops, joining the transport brands of Rea Vaya, MyCiti, A Re Yeng and GO Durban as a flagship public transport system in South Africa.

What’s in a name?

The name Yarona™ was inspired by the people of Rustenburg and comes from the Setswana “Ke ya rona” – meaning “it is ours”. The name was selected from 3,700 entries in a competition that was run in 2013 and the RRT couldn’t be prouder of its origin. It’s a name from the people, for the people and is the perfect fit for this sustainable, world-class public transport system.

Yarona Management

Yarona™ will be managed by the Rustenburg Local Municipality through the Rustenburg Rapid Transport (RRT) office, and will be operated by newly formed Bus Operating Companies.

Linda Hlatshwayo

Communications Unit Manager

Ms Linda Ntombikayise Hlatshwayo holds a BA Communications Degree from the North-West University. She is currently studying towards the completion of B.Soc Science honours degree in Peace studies and International Relations. Hlatshwayo, an accomplished authority in Advertising, Public Relations and Tourism joined the Rustenburg Local Municipality in 2015 as Unit Manager Communications responsible for providing and maintaining an efficient internal and external communications service to the RRT. Ms Hlatshwayo has experience in both the private and public sector and has a little over 12 years in the communications industry. Prior to her joining the RRT, she was the Marketing Coordinator for the National Home Builders Registration Council North West (NHBRC) and before that she was the Head of Communications at Mahikeng Local Municipality. In addition, she was part of the AFCON 2013 team that delivered the Rustenburg games as the Media Operations Manager where she was exposed to both local and international media. Moreover, she has held positions at Mpumalanga Tourism and Parks Agency (MTPA) as the Public Relations Officer as well as SASSA (South African Social Security Agency as a Senior Communications Officer.

Having had a colorful work history, in her current role, she contributes towards ensuring seamless communication for the Municipality where it relates to the RRT project, so that a positive public image and reputation of the entity is maintained at all times.

Maintaining healthy relations within the organisation and all stakeholders is her daily occupation. She is also responsible for promoting the growing Yarona brand and also acts as the Yarona spokesperson. In addition, she facilitates media briefings, arranges media interviews and produces press statements in order to keep stakeholders abreast with the developments within the RRT.

Hlatshwayo has an excellent record in building crucial relations and an environment of trust and professional interaction with the local and national media to promote Yarona and handles inquiries. She is looking forward to positioning Yarona as a brand to be reckoned with especially heading towards the launching of the system in 2016!