Yarona - the brand
Introducing Yarona™, the official name of Rustenburg’s public transport system that will be in operation in 2016. It’s the chosen name of Rustenburg’s rapid transport service and will appear on all the buses, stations and bus stops, joining the transport brands of Rea Vaya, MyCiti, A Re Yeng and GO Durban as a flagship public transport system in South Africa.
What’s in a name?
The name Yarona™ was inspired by the people of Rustenburg and comes from the Setswana “Ke ya rona” – meaning “it is ours”. The name was selected from 3,700 entries in a competition that was run in 2013 and the RRT couldn’t be prouder of its origin. It’s a name from the people, for the people and is the perfect fit for this sustainable, world-class public transport system.
Yarona™ will be managed by the Rustenburg Local Municipality through the Rustenburg Rapid Transport (RRT) office, and will be operated by newly formed Bus Operating Companies.