TAXI OPERATORS MUST BE INVOLVED IN TOTAL VALUE CHAIN

The City of Rustenburg will host a Road Safety Awareness Campaign on Saturday August 19, 2017 to encourage members of the community to respect and uphold the rules of the road, whilst promoting the concept of road safety as a shared responsibility. This is in the wake of after a number of road incidents and accidents around the City where human error has played a significant role.
Of serious concern is a spate of fatal accidents along the R510 which passes along the Kanana village, where, according to official statistics of the Road Traffic Management Corporation (RTMC), 8 people lost their lives in crashes and pedestrian incidents, since the beginning of the year and many have been injured on several road accidents
The campaign, expected to attract 500 participants, will feature a 13 kilometre walk starting from Boitekong Mall to the Kanana traffic circle and back. The exercise will attract a multi-generational community of participants carrying placards and other material with pointed messages on road safety.
It starts at 7am and is scheduled to end by 10am the latest.
The major causes of road accidents include:

  • Excessive Speeding
  • Driving under the influence of alcohol and drugs
  • Not using seat belts and child restraints
  • Being distracted while driving
  • Crossing the road arbitrarily instead of using pedestrian crossings

The importance of safe roads as a condition for the city’s socio-economic
development cannot be overemphasized, says MMC for Transport and Roads Cllr.
Joyce Mashishi-Ntsime.
“Safety of everyone on our roads is a shared responsibility and we need the commitment of motorists, pedestrians, cyclists and joggers. We need to promote collaboration among all stakeholders in government, business, public institutions, civil society and the youth to partner with us in order to reduce road accidents.
Through the walk we want to instill a culture among other people of patience, courtesy, respect for speed limit and all rules of the road,” says Mashishi-Ntsime.
It is envisioned that the Kanana Road Safety Campaign and Fun Walk will motivate the community of Kanana and other road users within the city to improve their habits on the road.
The main focus of the campaign will be on the following areas:

  • Road Safety Management
  • Safer Roads and Mobility
  • Safer Vehicles
  • Safer Road Use
  • Post-crash response

The campaign’s primary target are pedestrians as statistics show that they account for more than 48% of fatalities on the city’s roads.
Important to Note:
The Kanana Road Safety Campaign and Fun Walk is scheduled as follows:
Date: Saturday 19 August 2017
Time: 07:00 – 09:00
Start and Finish Point: Boitekong Mall
Distance: 13km
Estimate Number of Participants: 500

Issued by: Rustenburg Rapid Transport: Marketing and Communication Unit
Contact: Ms Linda Hlatshwayo
Unit Manager -Marketing & Communications
Tel: 014 – 590 3691
Email: lhlatshwayo@rustenburg.gov.za